Meet the Mafia

Swedish House Mafia is on top of it's game this summer. Their 'Leave the World Behind' is one of this summer's main anthems and their own weekly clubnights at Pacha, Ibiza are packed with people every week.

Now sure these guys make great music and they deliver wonderful shows, but that's not their only key to succes. They're getting top exposure too:




These video's are awesome, we couldn't help smiling when we saw them. This is great work by the video editor and probably some guy doing marketing. Point is, this House Mafia doesn't consist out of just some guys spinning records, who are just lucky to be succesfull. This is a big organisation, aiming to be so.

Now one could argue this is not what music should be about, because it should be about the music itself. It's not. This is about appealing to a large group of people with the same interest in music. Or just people looking for good times. It's a social gathering. This is organized crime, just the way we love it. So see you at the next crime scene..